How We Got Started

Ism "I style myself" is an urban brand that represents the inner city people. The people Americans forget about. The people with dreams and vision but only a chosen few succeed to reach its maximum potential. We live Life on the landfill, Americas 3rd World Communities, Ghettos, Projects, Slums, Neighborhoods & Barrios. We were given nothing except crime, rage, violence, death, sex & lust. We are given lies, propaganda & manipulated versions of what success is in the horizons. while digging thru their waste we discovered ISM- I Survived Madness, poverty, homelessness, wars, abandonment, drugs, abuse, prison, death, disaster & life. This is where we from but not where we going.

- Reigh C. Ellis